Michelle Hoad
Marketing Manager
michelle.hoad@gmail.com Burnet, Texas
Summary
Results-driven Marketing Manager with extensive experience in developing innovative marketing strategies for new and existing products, as well as managing the full lifecycle of event planning and execution for internal and external events, including trade shows, conferences, and corporate meetings. Proven track record in leading and training marketing teams, effectively utilizing project management systems to optimize resources and enhance team productivity. Skilled in identifying new market opportunities and formulating strategic entry plans, while fostering strong relationships with industry professionals to align goals and support mutual growth. Adept at collaborating with international subsidiaries to create tailored, location-specific marketing plans. Experienced in planning and coordinating logistics for multiple trade shows annually, including booth design, vendor management, and staffing, ensuring alignment with brand messaging.
Experience
Stealth Products Burnet, Texas
Marketing Manager 2019 - Present
Strategic Marketing Development: Formulate and execute comprehensive marketing strategies for new products while enhancing sales for existing product lines, driving growth and market share.
Team Leadership and Development: Lead and mentor a team of marketing associates, leveraging project management systems to optimize team productivity and resource allocation.
Market Opportunity Identification: Identify and analyze new market opportunities, creating actionable plans for successful market entry.
Tradeshow Innovation: Redesigned tradeshow booth layout to improve space utilization, facilitating better client interactions and product accessibility.
International Collaboration: Partner with international subsidiaries to craft tailored marketing plans that resonate with local markets.
Data-Driven Decision Making: Analyze sales data to establish marketing priorities and sales goals, collaborating with the team to devise strategies for performance enhancement.
Integrated Marketing Campaigns: Develop and implement multifaceted marketing campaigns, including social media advertising, direct marketing, and email outreach, to increase brand awareness and engagement.
ITWG, International Leander, Texas
Marketing and Operations Manager 2012 - 2019
Marketing Strategy: Develop and execute online marketing programs aimed at increasing sales and brand visibility, driving measurable growth.
E-Commerce Development: Design and manage e-commerce platforms for clients and organizations, optimizing user experience and conversion rates.
Sales Collaboration: Create and implement strategic sales plans in partnership with outside sales staff, focusing on performance improvement and revenue growth.
Order Management: Oversee customer orders, from graphic design to processing and delivery coordination, ensuring a seamless experience for clients.
Team Leadership: Train, manage, and supervise account managers, fostering a collaborative environment to enhance team performance and customer satisfaction.
Education
University of Texas Austin, Texas
Bachelor of Arts, Liberal Arts 1990-1994
Skills
Wordpress, Google Docs, Google Sheets, Photoshop, Illustrator, Adobe, Outlook, Powerpoint, Word, Excel, Hubspot
Key Achievements
Developed and executed a multi-channel marketing campaign that included social media, email, and digital advertising, achieving a 112% increase in engagement across platforms and attracting both domestic and international customers in the launch month.
Managed multiple concurrent marketing projects while prioritizing tasks effectively, ensuring that all projects were completed on time and within budget, leading to an 82% improvement in project delivery timelines.